The four elements of your copy bible

Quite simply, copy bibles are a must for every business professional. They guarantee a memorable first impression, help you maintain a positive reputation, build your communication confidence and help you get what you want.

Good ways to say goodbye

If you’re a leader, business owner or manager, you will be faced with losing team members through career moves or layoffs. When that time comes, you want to convey the

How to Win with Words

If you’re like most busy professionals, you spend a lot of time drafting persuasive messages. You may be soliciting business from a prospect, requesting help from a coworker or explaining

Can Trump learn new tricks?

I have sifted through scores of quotes from Donald Trump’s campaign.  They’re laced with emotionally charged words: ugly, fat, disgusting, crooked and nasty, to name a few. They’re also rife