Quite simply, copy bibles are a must for every business professional. They guarantee a memorable first impression, help you maintain a positive reputation, build your communication confidence and help you get what you want.
You can’t just sit back and expect good things to fall into your lap. We all know it takes effort. In many situations, getting what you want also requires someone
If you’re a leader, business owner or manager, you will be faced with losing team members through career moves or layoffs. When that time comes, you want to convey the
If you’re like most busy professionals, you spend a lot of time drafting persuasive messages. You may be soliciting business from a prospect, requesting help from a coworker or explaining
I have sifted through scores of quotes from Donald Trump’s campaign. They’re laced with emotionally charged words: ugly, fat, disgusting, crooked and nasty, to name a few. They’re also rife
It’s stressful being a manager. You may have staff who are constantly complaining, employees who have an excuse for every kind of error and others who aren’t very reliable. Without
Ask any manager what the hardest part of their job is and she or he will probably tell you: It’s managing the personalities and the interpersonal conflicts of their team.
I’m not talking about the election, a celebrity scandal or the next weather event. I mean in your professional life. Business can be hard. Deals don’t always go the way
Every professional needs a brand story. A polished elevator speech and proof points – the evidence of your value – help you make a memorable first impression and maintain a
Copy bibles are all about you. They’re full of precrafted messages about you for you to use online, in person and over the telephone to promote you. And if you