Every professional needs a brand story. A polished elevator speech and proof points – the evidence of your value – help you make a memorable first impression and maintain a favorable reputation.
But your brand story can help you in other ways, too. Done well, it can give you the communication tools to manage just about every situation. I suggest every professional maintain a copy bible. These pre-crafted messages will provide the precise language to use during 80 percent of your professional interactions.
This perfected brand story delivers communication confidence. Confident communicators aren’t at a loss for words and don’t miss significant points during conversations or while writing an email. They never have to reinvent the wheel or stumble through a message. They’re influential. They communicate clearly and powerfully in just about every situation.