About Melissa DeLay

Early in my career, I worked for an uncoachable CEO who was adamant that what, how and when he said or wrote things wasn’t a big deal. He preferred to wing it. Inevitably, his poorly chosen and ill-timed words devastated employee morale, resulting in poor productivity and profit losses.

His verbal and written blunders also presented me with a case study in the dos and don’ts of effective communications. It hit me: Unless you’re naturally gifted, someone really does have to show even smart and accomplished CEOs how to communicate well. When they do, people work harder and are more loyal to the company and its brand.

In the 18 years since that experience, I’ve helped salespeople, managers and executives at Carlson, Maytag, 3M, Ameriprise Financial and the State of Minnesota communicate effectively and boost productivity.

My corporate years presented me with countless opportunities to craft strategic messages that helped to drive change, manage crises, boost engagement and build brand awareness. The best practices gleaned from this experience are the lifeblood of the services and tools TruPerception offers—services I hope you’ll take advantage of to gain the skills and confidence you need for success.

More About Melissa

I have an M.A. in Organizational Communication from the University of Arkansas and a Mini Master of Business Communication from the University of St. Thomas. I am a former board member for the National Association of Women Business Owners.

An Iowa native, where everyone tells it like it is, I currently reside in the Twin Cities area with two of the sweetest kids in the world.

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