How to Respond to a Crisis in Business

Professional Communication Training

Melissa Delay, TruPerception’s Message Maven

Melissa DeLay is a speaker, author, and award-winning founder and principal owner of TruPerception.

With more than two decades of strategic and corporate communication experience–including consulting for entities such as Ameriprise Financial and the state of Minnesota, as well as holding senior positions with 3M, Carlson Companies, Maytag, and AmeriPride–she knows how to deliver the right words, in the right way to drive change, manage crises, boost engagement, and build a stronger brand.

Melissa’s Training and Consulting Services


Crisis Communication Services

Crisis communication services will help you communicate authentically to various audiences, prevent and respond to a crisis and help you gain practical skills for overall communication in the workplace.


Leadership Skills Training Courses

Leadership skills training courses help you reach your internal goals through the development of thoughtful, respected leaders and cohesive teams. You’ll gain the tools you need to resolve a current business crisis, work collaboratively and protect your company’s reputation.


One-on-One Executive Leadership Coaching

Executive leadership coaching helps you develop the strategy and skills to address major roadblocks by using effective communication skills to advance your agenda more effectively. It allows you to customize your experience and give you real-world examples and practical tips to respond to a crisis in your company.


Leadership Guest Speaker

Melissa DeLay is a speaker, author, and founder of TruPerception. With more than two decades of strategic and corporate communication experience, Melissa knows how to deliver the right words, in the right way to drive change, manage and avoid crises, boost engagement, and build a stronger brand.

Benefits of having Melissa as your leadership guest speaker:

  • Her speaking program provides real-world examples and practical situations from over two decades in the industry
  • She identifies communication strategies that help amplify your voice
  • She covers topics like diversity and inclusion
  • Her experience in crisis management will help you navigate business disruptions and threats
  • She will help guide you through topics like work relationships, how to ask for a promotion, and authentic stories of challenges so great they threaten to destroy entire companies, ruin personal reputations, and expose remiss leaders
Melissa B&W

Are you looking for a leadership guest speaker or keynote speaker in Minneapolis?

Are you looking for an engaging, award-winning leadership speaker? Melissa DeLay is a speaker, author, and founder of TruPerception.

With more than two decades of strategic and corporate communication experience, Melissa will help guide you through topics like work relationships, how to ask for a promotion, and authentic stories of challenges so great they threaten to destroy entire companies, ruin personal reputations, and expose remiss leaders.

Online Leadership Development Coaching

The Boardroom is a digital version of the coaching services and retainer services Melissa offers, which are available at a self-paced and self-taught consumption. This course is designed to help middle managers, high performers, and those with advanced degrees receive guidance and coaching for any obstacle they may face during their careers:

  • Bad relationship with your boss or management team
  • How to navigate the “mind games” of the business world
  • Negotiate a promotion
  • How to show up to meetings and show your best self
  • Promoted, now what do you do?

Consider this a boardroom masterclass for the real boardroom, and set yourself up to elevate your career!


C-Suite & Governance

Reputations and businesses can be ruined in seconds with just one viral post – you need to know how to respond to a crisis in business.

Nothing is more important than preserving the good name and relationships you’ve worked hard to build. But sooner or later, a crisis may arise that threatens both. It’s during those times that effective business communication coaching is critical.


Enterprise Leaders

Today’s workplace can feel like a battle’s being waged, full of communication conflicts and drama between employees.

If you’re struggling with communication antics, underhanded scheming, or conflict resolution between team members, you need business crisis management in the form of professional communication training.


Professionals & Managers

On average, you spend 70% of your day communicating. Yet, it’s also one of the most misunderstood and underdeveloped skills most people have—especially at work.

People don’t know how to fix communication issues in the workplace. Developing business crisis management skills is the solution. We can help.

Overcoming a Business Crisis

Through stories of corporate intrigue, learn about challenges so significant, they threaten to destroy entire companies, ruin personal reputations and expose remiss leaders! See how to respond to a crisis in business through The Truth about Scandal.


Melissa DeLay Has Appeared In

Client Successes

Jill Gutterman
Global Customer Experience Strategy at 3M

Melissa ensures that every message is articulated in a way that truly inspires customers. It is rare to find someone with her level of passion. She flawlessly raises moral via executive coaching and ensures digital videos conveyed the correct message and tone. Melissa embodies the role of coach and leader in everything she does.

Lem Amen
CEO at Viking Engineering & Development

Melissa is always inventive, shaping team culture and inspiring engagement through well-crafted, influential messages. Her on-camera coaching skills are outstanding, and I've yet to see anyone in her industry with as much drive, passion, energy and communications expertise. She's a rock-star!!

Stacey Schmitt
Profit Engineer at GreenSlate Group

Melissa is my right hand, go-to person for content, writing and on-camera coaching. She can take any content that I have written and put it into a succinct, easy to understand piece of 'art'.

Hap Aziz
Associate Vice President at University of Bridgeport

Melissa's video coaching was on target, and as a result, our final video footage was extremely polished and effective. Her enthusiasm and experience kept me encouraged and engaged through the whole taping process that ran very late into the evening. I would highly recommend her services to anyone seeking a skilled video coach.

Mary “Bumblebee” Pokluda
Founder & Queen Bee at Bumblebee Concierge

Melissa has the gift of words. I have hired her on several occasions for clients and for my business. She always delivers the perfect message, is a vital part of my team and I’m always referring her to clients, colleagues and partners. I appreciate her professionalism and discretion. Melissa truly is a Message Maven.

Rich Blakeman
Sales Vice President, Miller Heiman

Melissa supported my strategic initiatives as a true partner and advisor. She communicates exceedingly well with the most senior of executives, is able to take limited direction and come back with spectacular results. She manages through the politics of life with grace, never once failing to keep her own integrity and values in the forefront.

Michelle Taney
CEO at SourcePrint

I'm encouraging everyone is my business life to work with Melissa. Her magical phrases are truly magical. As a business owner, I tend to forget about the little details and how my business is perceived. Melissa brought to my attention the importance of communication, and what "words" and "tone" do for a business.

Stacey Stratton
CSP President/CEO, True Talent Group

Melissa is absolutely fabulous. If you'd like to gain knowledge on how to communicate those dreadful conversations and come out looking like a hero, you should definitely be working with her.

Pete Swanson
Sales Training Specialist at Universal Hospital Services

Melissa definitely has a way with words! She can tackle the most sensitive topics and still promote change in others. While moving our sales team to a global automation system, she ensured a deep level of buy-in and enthusiasm. Melissa is a master at delivering bad news. She is intensely sensitive and takes professionalism to a whole new level.

Brenda Piekarski
Video Producer, Director and Editor

Melissa is definitely on my speed dial, and she should be on yours too! She is outstanding at developing key message! She is extremely personable, thinks big and has the skills to deliver. She's written several video scripts for my clients, and I'm always impressed with her prompt responses, dedication to excellence and creative thinking!

Dr. Ro Schmidt

Hey lovely lady, thank you for your sage advice and unbelievable crisis management skills. I would not have made it through this without you. Your support was absolutely life changing

William Huffman

You did a live edit today on my email to a client. It was amazing to watch you work. The changes you suggested made it so much better. I has no idea there was a good way to deliver bad news, until you. Seriously save me from what could have been a major disaster, I’m sure it won’t be the last time! Thank you!!! Thank you

Boss Man Bing

You got big kudos at the BOD meeting today. Congrats on everything you’re doing, Melissa! I’ve never met a CEO who didn’t need your help, and I will keep sending them your way

Christine Chen

Hi, Melissa! I used the power phrase you wrote to clear up the conflict. It only took 10 minutes and the rest of the meeting was smooth sailing! Thank you so much!!

Brenda Tushaus

As usual, your advice was spot on! I have been overwhelmed with calls, text and email- all words of encouragement. I don’t know what I do without you