Wish you had a ghostwriter?
You don’t have to go door-to-door or make cold calls to be in sales. In fact, I learned a long time ago that there’s no such thing as a strictly informational message. Everything we do and say boils down to the desire to persuade.
But if you’ve never had the benefit of communication coaching, landing on the best thing to say to unresponsive prospects, difficult vendors and demanding clients can seem impossible.