In Melissa DeLay’s book The Truth About Scandal: The Everyday Guide to Navigating Business Crisis, she discusses the inner workings of corporate scandal from her own personal experiences.
Through stories of corporate intrigue, readers will learn about challenges so significant that they threaten to destroy entire companies, ruin personal reputations, and expose remiss leaders!
Melissa DeLay is a speaker, author, and award-winning founder and principal owner of TruPerception.
With more than two decades of strategic and corporate communication experience–including consulting for entities such as Ameriprise Financial and the state of Minnesota, as well as holding senior positions with 3M, Carlson Companies, Maytag, and AmeriPride–she knows how to deliver the right words, in the right way to drive change, manage crises, boost engagement, and build a stronger brand.
Melissa served as crisis communications manager for a global manufacturer following a damaging media expose. In less than six days, she prevented products from being pulled from a billion-dollar retailer’s shelves, avoided a Customs investigation, and restored their reputation with employees, customers, and the public.
